Christmas is nearly over! There, there I said it!
As we are nearer to January than November, your Business Christmas Marketing should be in full flow for this last week in the lead up to Christmas day; so………..is it?
Your customers are now thinking about Christmas and are needing to buy, so how are you getting them to buy from you and NOT your competition? What’s your marketing plan? How are you promoting your business, it’s products and services?
Your timing is vital in this area. Targeting too late may mean that they may have already done their shopping, and you will have lost their custom, possibly to your competition!
Do you offer a service in lieu of a product? What are you offering? Even if you don’t offer a tangible product, you will still have something you can offer to take advantage of the seasonal spirit. Run 2020 offers now which will get purchasers thinking into the
There is enough to go around, it is estimated that the UK Christmas period alone generates over £60 billion. What could you do with a slice of that pie!
So, here are 10 suggestions of how to get ahead of your competition in the rush for Christmas sales.
Connect with press and bloggers.
Get your message out to the community who can share your specific Christmas message.
Define your Christmas targets.
What’s you revenue target? What’s your profit target? How many customers will you sell to? What will be your average pound sale? How many times will your customers buy from you? This information will help you to work out your plan.
Tell Prospects What You Are Selling
So you have a brilliant service or product, but it’s not being shown off?
AAGGHH!!! Do it NOW – people will be buying from your competition if they don’t know that you are selling it!
Plan your social media content.
Get ahead of the game by planning and scheduling your Christmas social media content. Why? So when your sales start flooding in, you won’t forget to continue with your posts, as they will already be done!
Set your marketing.
Facebook ads; LinkedIn posts; Mail campaigns; Loyalty Promotions; Customer Competitions. There are loads of new nd existing customer promoting strategies you can do, but make sure it is planned.
It’s never too soon to get prepared for Christmas, some businesses are already planning for Christmas 2022!
Want some help in planning it? Click Here and lets have a conversation about how you can achieve it!