So how do I Get More Leads For My Business?
Get More Leads For My Business – is about converting ‘suspects’ – people who have never heard of your business into ‘prospects’ – people who have inquired about your business. You will have over 70 specific strategies to generate leads when you work with me.
There are three major rules to follow in generating leads.
- You need to TEST and MEASURE how many leads you get from each marketing campaign.
- Follow the AIDA principle, and
- Remember the Radio Station Principle, WIIFM.
TEST and MEASURE
You need to test which elements of your marketing are working and which are not. Measuring your marketing results on a daily basis is a must.
AIDA
Every marketing piece should follow this acronym.
- ATTENTION – Does the ad (namely the headline) grab your attention?
- INTEREST – Does the ad generate the readers’ interest?
- DESIRE – Does the ad build desire for your product?
- ACTION – Does the ad prompt the reader to take action?
WIIFM
This acronym stands for “WHAT’S IN IT FOR ME?” Think like you are the prospect and how you can help them.
By following these three items you will turn your marketing costs from an expense into an investment.
What is the marketing like in your business? Take my Marketing Test by clicking here
What’s your business like in general? Click Here to find out
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