What is your Niche? What makes your business stand out from the crowd? What are your Unique Selling Points (USPs)?
- Uniqueness
- The one the market will buy
- Not just great service
- Test and measure several
- Find the one that works
- Use in all your marketing communication
Understanding your uniqueness enables you to compete on more than just price. Once you’ve established what your USPs are, use them in ALL future marketing material.
There are five ways of growing a business. There are three things that business owners want are:
- Customers
- Revenue
- Profit
These things are not guaranteed, they are results. There are five ways of increasing those results:
- Number of leads
- Conversion Rate
- Number of transactions
- Average transaction value
- Profit margin
A small increase in each area can lead to massive results. For example if you increase each area by just 10% this equates to 61% in profit. At ActionCoach, we have over 60 strategies in each of these areas.
How would finding your Niche affect your business? How would things be different if you saw a 61% increase in sales?
Trying to Finding your Niche? Why not come along to our next complimentary business growth seminar at Needham House Hotel
Click here to book your place on our next complimentary seminar
