How much would your company benefit from some great PR?

As a business owner do you ever hope for more inbound customer enquiries, greater marketing presence, improved credibility or even increased staff engagement?  Of course all of the above would help improve your business, but how can you obtain these benefits all at the same time with minimal effort?

Entering your local business awards can deliver fantastic benefits to your business.  It may seem hard to justify spending time applying for business awards but investing a handful of hours wisely can pay big dividends.

However, it is not just winning an award that counts!  Being short listed and even investing time in the application process will help your business.  Below are 5 reasons why entering your company for a business award could help your business:

  1. Free Marketing

Just being shortlisted for an award can improve your company’s brand awareness and promote your business to new customers.  Your marketing material, social media and business premises can all be used to promote your short listing and award.  Winning an award can secure existing and help gain new contracts.

 

  1. Improved Credibility

Winning an award can act as 3rd party endorsement and provide a sign of quality approval from a recognised organisation.  It offers an opportunity to differentiate your company from your competitors as well as improve credibility with existing customers.

 

  1. Benchmarking Against Competitors

Going through the application process will enable you to look at your business with fresh eyes and provide an opportunity to compare you with your competitors.  It is often difficult to appreciate what you do differently because it is “routine” for you.   All of the companies I work with have found something truly unique which has dramatically improved their marketing ability.  Taking time to step back and analyse what you do well can pay massive dividends.

 

  1. Increased Employee Motivation

Awards help to recognise the hard work your team have delivered, so recognising their innovation, commitment and hard work can be a huge motivator.  Involvement in the application process can really build team cohesion and improve team dynamics. And, obviously, the Award Night offers a fantastic opportunity for a great night out – especially if awards are won!

 

  1. Obtain New Talent

Recognition of offering a great place to work can be an excellent way to ensure you attract the best local talent.  A great team of employees will enable the company to grow successfully.

So, if you would like improved marketing and employee engagement in your company why not take advantage of your local business awards.  Your local Chamber of Commerce would be a great place to find out more details.